Michelle Balzer, a high-performing real estate agent with Coldwell Banker King Thompson, hired me to help build her brand by managing her digital and print collateral and social media content.
Facebook Business
Michelle needed to launch a Facebook Business page and manage the ongoing content. After a successful collaboration on the launch, I created monthly posts (pre-planned and in-the-moment content), and provided back-end analysis on page views, reach and engagement.
Website
Michelle wanted information on her website showcasing the variety of neighborhoods in Columbus. I created “community stories” by researching key characteristics of each neighborhood -- including history, location, house styles, popular restaurants – and compiled the details into a charming story about each neighborhood.
Print/Emails/Scripts
Michelle had regular content needs. I developed cofor monthly print ads, direct mail post cards, emails, video scripts and numerous other requests, as well as helped to coordinate the printed piece with internal/external vendors.